BE FAIR BE VEGAN Campaign – New York City


Animal advocacy today, is considered to be the largest social justice movement since the abolition of slavery. Exploitations against animals basic rights to life are now a direct result of extreme degrees of speciesism and consumerism. Millions of innocent animals are used for consumption, fashion, research and entertainment every single day. What is even more alarming, is that the human race has become oblivious to the forms of torture that animals are subjected in order to have mankinds needs met. However, because of the animal advocacy movement, that is promoting messages for a more conscious and humane world,animals voices are now being heard and people are starting to listen.

“The overwhelming response to the Be Fair Be Vegan posters and billboards confirms that a profound, and long overdue, shift in consciousness is finally beginning to happen. Our species privilege gives us only one right: the right to help and protect our fellow animals, not to use them for our own gain. In understanding this, more and more people are also realizing that ending their demand for the products of animal misery is not a choice, but the most basic act of human decency.”,

Joanna Lucas, Campaign Creator and Designer.

The BE FAIR BE VEGAN campaign is one of those strong messages that is currently taking over the streets of one of the busiest cities in the world. Be Fair Be Vegan, is a revolutionary and high profile campaign that features moving billboards to send one of the most important and history making animal justice messages of our time. The campaign’s powerful imagery is intended to raise awareness of the lives of animals who are being resolved to society as mere objects to utilize, consume and discard.

“I believe that the BeFairBeVegan campaign is much-needed because, in addressing our speciesist attitudes toward other animals, it encourages us to consider that our core similarities are far deeper than our surface differences. Now, more than ever, the world needs to hear this message.”

Joaquin Phoenix (Actor and Animal Advocate)


Three presentations are being used to convey the message of animal rights in the hopes to spark a correlation between animals and humans who share the same feelings, emotions and ultimately should be treated the same, as sentient beings. The presentations; “Like Us”, “Which One?” and ‘Different but Equal’ are being rotated on two minute loops throughout the campaign. In addition to the billboards, 200 poignant posters are placed throughout NYC in the hot spot, high traffic areas of the bustling city, to resonate with the millions of people that pass them ever single day.

The only way to end atrocities against animals, is to work towards ending the consumption of and use of animal products all together.

-Founder of Animal Recovery Mission -Richard ‘Kudo’ Couto

The ‘Be Fair Be Vegan’ campaign will be running from August 8th – September 4th 2016. To learn more on this campaign visit the official website at and follow social media platforms;

Facebook: Twitter: @BeFairBeVegan


Be Fair Be Vegan poster campaign gallery.

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Breaking News for the Ducks of Davie.

Muscovy ducks to be protected under a town being titled as a Bird Sanctuary

For several years there has been a rising issue of bird poaching, in particular regarding Muscovy Ducks. This initiated the undercover surveillance and investigations by private investigator, Ana Campos, to expose who were the culprits behind the harvesting and concerns of the missing ducks of Davie.

What was revealed, through lengthy investigations, was that groups of poachers were trespassing onto private properties and areas where ducks have been known to flourish, and were illegally removing hundreds of birds from their natural habitats on a daily basis. These poachers were masking themselves as licensed wildlife removal contractors who were ‘assumed’ to the public, to have the legal right to capture some of the wild Muscovy ducks from the area, as a public service.

However they were not licensed or qualified by any entity, and the poachers were seizing opportunities to make sizable profits from an underground trade of selling the ducks to illegal animal slaughter, religious sacrifice operators and even to local Chinese restaurants.

The relocation of these ducks alone is considered unlawful, however the sales of these ducks is what has been driving poachers to continue to torture, trap and steal them. This has been an industry that has been fueled by a high demand black market that is prevalent in the southern regions of Florida. These types of industries also relate to the leading operations in which ARM has not only been targeting over the last five years, but has succeeded in eliminating almost 135 illegal operations of its kind.

In addition to the illegal aspects of poaching over thousands of Muscovy ducks that roamed freely in the town of Davie, the birds have been subjected to extremely inhumane treatment and handling. In order to trap the ducks, investigators documented the offenders chasing the birds down, violently grabbing them and forcing them into air tight feed and trash bags, many a dozen at a time. As the ducks attempted to escape, those that did succeed, were left with broken wings and legs due to the brutal manner in which they are pursued, grabbed and dropped.

Muscovy Ducks crammed into crates with no food or water.

On July 30, 2016, a dramatic turn of events occurred as ARM became involved when a vehicle carrying approximately one hundred Muscovy Ducks was followed and pursued for over seven hours before being surrounded by police at a gas station in central Florida.
The culprits were handcuffed and detained for questioning.

FWC officials, Ana Campos and ARM investigators arrived at the scene to detain the poachers and evaluate the condition of the ducks who had been imprisoned in small, cramped poultry cages with no water or food for almost 11 hours. In addition, the birds had also been stacked on the back of a pick up truck in the extremities of the Florida sun, where on the day, temperatures were recorded to be at its peak of 98 degrees Fahrenheit.

After hours of deliberations between official agencies, a disappointing outcome led to the release of the culprits with the birds remaining in their possession. However, this specific incident spurred ARM’s involvement to become further involved and amplify its investigations of bird poaching to ensure that drastic change are implemented and enforced, for the further protection of Muscovy ducks, and all birds in South Florida.

ARM documenting the conditions of the ducks.

Crates crammed with ducks pulled over finally after-hours of calls made.

Police on scene investigating the case.

FWC officials with the man in question for capturing and transporting the ducks.

As a direct result of the ongoing duck poaching and cruelty in the town of Davie (FL), the Mayor of Davie, Judy Paul is currently proposing an ordinance to officially instate the Town of Davie as a protected Bird Sanctuary. This ordinance was a year in the making led by Ana Campos, with the support of a group of leading animal advocates (ARFF) in Florida who banded together. If passed, this would make it unlawful for any person to hunt, wound, injure, kill, take, capture, ensnare, net, trap, or in any other manner molest a bird, bird nest, or bird egg of any bird, including Muscovy ducks.

The Town Council of Davie held their first reading of the ordinance on Wednesday, August 17, 2016 which passed unanimously in favor. On September 7th, 2016, there will be a final vote by the Town Council of Davie.

This ordinance would be a history making victory in the State of Florida in regard to the protection of Muscovy ducks, as many poachers are trespassing to remove and relocate them from the Broward County specifically. ARM’s Conservation Division is collaborating with such seasoned private investigators, agencies, the State Attorney’s Office and the Davie Police to aid in putting an end to the illegal poaching and torture of Muscovy Ducks in the town of Davie (South Florida).

Stay updated on this incident by visiting this page and ARM’s social media platforms.

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Medina slaughter farm owner pleads guilty!

BREAKING NEWS! On October 13th, 2016, ARM, along with the Palm Beach County State Attorney’s Office, law enforcement agencies and Animal Control, simultaneously raided three illegal animal slaughter farms in Palm Beach. This raid was a result of six months of intensive undercover investigations conducted by ARM. In total, eight criminal animal killers were arrested and faced their sentences in court. Monieram Rathibhan, owner and operator of Medina illegal animal slaughter farm, was the final criminal to meet the wrath of over three decades of illegal and inhumane activity.

On August 17th, 2016, Rathibhan (56), pled guilty to five charges of animal cruelty. Three of these charges were classified as felony charges. Circuit Judge Krista Marx sentenced Rathibhan to 90 days of jail time followed by three years of strict probation including the condition that he must never again possess farm animals of any kind, including horses, and shall never participate in any animal slaughtering operations. The Agricultural Crimes Unit will also be conducting random property inspections of his residence to ensure that Rathiban is not violating any sentencing terms. If Rathibhan does violate these conditions, he will be re-sentenced and can face up to 25 years in prison.

Rathibhan’s sentencing concludes ARM’s Palm Beach County investigations. Whilst the sentences were on the lesser side of what ARM was aiming for, the conditions of probation have been extremely impressive and are setting strong examples that these kinds of operations will not be tolerated by the judicial system.

History making legislature also resulted in the Palm Beach County cases, in particular with State/ARM v’s Garcia where ARM won a case of audio and visual suppression by the defendant. Rathibhan’s case also sets the precedence as the first time in the State of Florida that a guilty plea was made and jail time is being served for killing cattle for human consumption in a slaughterhouse setting.

Learn more by clicking here about the in-depth details of ARM’s investigation on Median Farms.

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The Dairy Industry

The Dairy Dilema

Farm animals are the most abused yet the least protected species of animals on this planet and one of the most disturbing and inhumane industries regarding farm animals today is the dairy and veal industry. With undercover investigations on the behind the scenes in animal slaughter and dairy plants, educational programs and social media storms,

Dairy cows are kept hooked up to milking machines for

60% of the time. They are deprived from the outdoors

for most of their lives.

people across the globe are now becomming more educated and conscious of their intake of dairy and animal by-products, as well as the truth behind their operations.

However, the world is changing. Here are a few facts about the dairy industry and some ways to encourage people to make individual steps, to not only consuming less dairy products and helping improve animal welfare, but also to aid in their own health.

Newborn calves are torn from their mothers hours

from birth and confined to veal crates.

First, a highlight of the sad facts. did you know:

FACT: Like humans, dairy cows must give birth in order to produce milk for her baby. They also carry their young for nine months.

FACT: Unlike humans who are allowed to rear and bond with their babies, dairy cows are separated often within an hour of birth. The cow is left distressed and panicked and the baby is locked away in a cramped veal crate. The males live a few months (if lucky) before being slaughtered for their meat and the females (a percentage) face the same fate as their mothers.

FACT: The dairy cows are constantly kept pregnant and are continually artificially inseminated to produce milk for people to drink.

FACT: Cows today,are forced to be milked 3-4 times a day and produce up to an astonishing 12 times more milk than they would naturally produce for their calf.

FACT: 90% of dairy cows are confined indoors and hooked to milking machines 60% of the time.Because of the due hardship and stress of constant pregnancy, perpetual lactation and un-natural confinement, the life span of a dairy cows is reduced from a natural 20-25 years down to 4 to 5 years of age. Once they cant produce milk at the high expectations, their tired bodies are slaughtered for their meat.

FACT: The veal industry is considered as a by product of the dairy industry. With continual births, there is a surplus of babies.

FACT: Cows are also given hormone producing drugs that can cause cancer and serious health effects in humans. They also cause painful mastitis in the cow herself.

FACT: Humans are the ONLY mammals that drink milk after they are weaned.

But there is great news !!

You have the ability to make a difference by cutting down on your consumption, or eliminating it all together. And there are alot of health benefits too. There are also many health misconceptions that many medical journals and professors are conducting studies on the adverse effects of dairy in your diet.

Read more here:

ARM’s Favorite Dairy Alternatives!